Kwangyin Liu, Microbrewing Finds Niche in Taiwan Market. Taiwan Today, May 13, 2012.
http://www.taiwantoday.tw/ct.asp?xItem=190506&ctNode=427
Quote:
"In 2002, * * * the ROC government abolished the monopoly on tobacco and alcohol products—one of the conditions for joining the World Trade Organization
"With over 80 percent of Taiwan’s beer market dominated by the formerly state-owned Taiwan Tobacco and Liquor Corp., and another 19 percent carved up by imported brands, local breweries are left only to gather the crumbs.
"In comparison to nearby markets like Japan, which relaxed its strict tax laws in 1994 and now has over 200 small-scale breweries, Taiwan’s craft-beer sector is still very much in its infancy.
"Wen’s strategy is to spice up his beer with local fruit flavors—which makes sense, since Taiwan is well known for its wide array of premium fruits. Wen has already made various drinks using cantaloupe, pineapple and lychee, all of which have been very successful. The company’s signature lychee beer, made with superior concentrated juice of the succulent fruit, is not only available in over 100 locations across the island, but has also created a fad in Singapore.
Note:
(a) Taiwan Today is a publication by Taiwan's central government.
(b)
(i) Quentin YEH, brewer-in-chief 釀造長 葉 冠廷
(ii) The report mentiond "Le Ble d’Or, which is French for 'Golden Malt,' brewery and restaurant"
Le Blé d'Or 金色三麥
www.lebledor.com/
(iii) honey lager 蜂蜜啤酒 (a flavor of 金色三麥)
(c)
(i) Jolly手工釀啤酒泰食餐廳
www.jollys.tw/net-city/front/bin/home.phtml
(ii) Eddie CHANG 張 黃閔
(d) WEN Li-guo 溫 立國
North Taiwan Brewery 北台灣麥酒 |