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Fortune, oct 29, 2012 (cover date)

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发表于 10-24-2012 07:44:15 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
(1) Matt Vella, Those Logos Look Awfully Familiar * * * ; China's car brands.

(a) Text: "In 1989, China exported just six cars. This year it will probably export 1 million (though none to the US), a milestone for a country that desperately wants to rank with America, Germany, and Japan as a top global auto producer. To increase sales and escape a reputation for dodgy quality, Chinese automakers have rapidly expanded the number of brands they offer. The idea that new badges equal new customers is well loved by the wor;d's most successful car makers. Trouble is, some Chinese firms may have taken inspiration from Western marques. In September, the US filed a complaint against the Chinese automotive industry. But the filing concerned government subsidies--not intellectual property.

(b) The graphic shows side-by-side comparison of marques--foreign in the left column and Chinese in the right:

Acura  Changan
Cardillac  Emgrand
Mazda  Hiama
Bentley  Riich
Toyota  Xiali
Alfa Romeo  Englon

(2) Omar Akhtar, What's Next for Kodak?  The comeback.

Text: "The decline of film cameras hastened the iconic camera company's slump, so now that it has declared bankruptcy and is selling off those divisions, Kodak will focus on * * * commercial printing and packaging. Wauit. What? Isn't print supposed to be in decline too?  'Companies still use catalogues to stimulate demands,' says Chris Payne, a VP at Kodak. The Kodak Prosper 5000XL [pictured] is 75 feet long, costs up to $4 million, and can churn out nearly 3,600 pages a minute [or 850 copies of a 256-page book per hour]. Marco Boer, a senior analyst at IT Strategies, a digital-printing research firm, says that puts it in the all-time top three fastest digital printers in the world.
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