Bottled Water

choi

Mike Esterl, Water, Water Everywhere—in Bottles; With flood of new brands, water is on track to outsell soda by 2017. Wall Street Journal, Aug 27, 2015.
http://www.wsj.com/articles/wate ... -bottles-1440581400

My comment:
(a) “Coke and Pepsi together do have about a fifth of the bottled-water market. Coke’s main brand is Dasani; Pepsi’s is Aquafina. But they would rather be selling soda.“
(i)
(A) Anatomy of a Name: Dasani. Lexicon Branding, undated.
https://www.lexiconbranding.com/anatomy-of-a-name/dasani.html

where CV= consonant--vowel).
(B) Lexicon Branding
https://en.wikipedia.org/wiki/Lexicon_Branding
(an American marketing firm founded in 1982 by David Placek. It focuses on selecting brand names for companies and products; Headquarters  Sausalito, California)
(ii) Regarding Aquafina.
(A) Spanish English dictionary
fino (adjective masculine; feminine: fina): "fine"
https://en.wiktionary.org/wiki/fina

(b) When you reach mid-page online, stop when reading the paragraph that starts with the sentence: “Meanwhile, dozens of smaller, high-end specialty-water brands with names like Real Water, People Water and HappyWater have begun flooding the market.”  The second half of the report is fluff, with the following exceptions (re-produced for you):

"Fiji Water, owned by closely held Roll Global, alone plans to spend $30 million this year for its first U.S. television campaign, contrasting the pristine volcanic island that produces its water with grimy cityscapes.

"The Mayo Clinic, meanwhile, says the science on specialty waters like alkaline water is thin and that 'for most people, plain water is best.’

* Fiji Water
https://en.wikipedia.org/wiki/Fiji_Water
(the water comes from an artesian aquifer in Viti Levu; FIJI Water is headquartered in Los Angeles; FIJI Water was started in 1996 by a Canadian businessman named David Gilmour)