(2) Business | Global Niche Players; Nordic companies have coped well with globalisation, but need new blood.
http://www.economist.com/news/sp ... -blood-global-niche
(a) Quote:
(i) "The Vikings’ modern descendants believe they can turn globalisation to their advantage. They excel at producing born-global companies. Ericsson, founded in 1876, started selling phones in China in the 1890s. They also outperform more muscular competitors. Torben Pedersen, of the Copenhagen Business School, points out that Nordic countries are past masters at adjusting to rules dictated by big countries such as Germany or America. Surely they can cope with China and India?
(ii) "The Nordic countries have an impressive number of globally competitive companies. Denmark is a world leader in hearing aids (Oticon), shipping (Maersk), toys (Lego), drink (Carlsberg) and windpower (with more than 200 companies that account for a third of the world’s wind-turbine market). Novo Nordisk is at the centre of a biotech cluster, dubbed Medicon Valley, that stretches from Copenhagen to Malmö in neighbouring Sweden and has an annual turnover of €13.4 billion.
"Sweden boasts some world-class manufacturing companies, particularly in mining equipment and machine tools (Sandvik and Atlas Copco), as well as retail stars such as IKEA and H&M. Finland’s Kone is one of the world’s leading lift and escalator companies. Nokia’s problems are being offset by the rise of electronic-games makers such as Rovio, the creator of Angry Birds. Norway is a world leader in oil services and fish farming.
"Nordic companies have thrived in well-defined global niches. Lego dominates the market for interlocking bricks. Sandvik is a machine-tool superpower. Volvo Trucks produces the world’s best high-quality lorries. Nichification protects high-cost companies from emerging-market competitors.
(b) Note:
(i) Ericcson
http://en.wikipedia.org/wiki/Ericsson
(In 1876, at the age of 30, [Lars Magnus Ericsson] started a telegraph repair shop in Stockholm [where the company headquarters remains]; In 1878 Ericsson began making and selling his own telephone equipment)
(ii) Lego
http://en.wikipedia.org/wiki/Lego
(manufactured by The Lego Group, a privately held company based in Billund, Denmark; making wooden toys, in 1934 his [Ole Kirk Christiansen's] company came to be called "Lego", from the Danish phrase leg godt, which means "play well")
* Ole (name)
http://en.wikipedia.org/wiki/Ole_(name)
(iii) Carlsberg Group
http://en.wikipedia.org/wiki/Carlsberg_Group
(founded in 1847 by JC Jacobsen after the name of his son Carl; main brand is Carlsberg Beer; headquarters Copenhagen)
(iv) Novo Nordisk
http://en.wikipedia.org/wiki/Novo_Nordisk
(a pharmaceutical; created in 1989 through a merger of two Danish companies [Novo Industri A/S and Nordisk Gentofte A/S] dating back to the 1920s)
* The Danish adjectives "novo" and "nordisk" means "new" and "Nordic" in English.
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