(4) David Fickling, Before the Fancy Bottle, Time Spending in a Bladder.
http://www.businessweek.com/arti ... nt-plastic-bladders
(a) graphic: "32,000 Bottles of wine ft into one 24,000-liter plastic bag"
(b) paragraph 1: "Hardys became Britain’s best-selling Australian wine brand by selling for as little as £3.40 ($5) a bottle despite the 37 percent surge in its home country’s currency since 2009. To do that and still earn a profit, the winemaker turned to plastic bags. No, not those bag-in-a-box jobs found at your local Sam’s Club or Costco. We’re talking 24,000-liter plastic bags, each able to carry the equivalent of 32,000 bottles of vino. Accolade Wines, the maker of Hardys, pared shipping costs that can amount to as much as $3 a case by ditching glass bottles and shipping its fruit of the vine in giant plastic bladders. After the 10,000-mile journey, the wine is bottled at a plant next to a scrap merchant a two-hour drive from London.
(c) My comment:
(i) Summary underneath the title in print: To cut costs, most Aussie wine exports travel in a giant plastic bag
(ii) The article says, "No, not those bag-in-a-box jobs found at your local Sam’s Club or Costco."
(A) bag-in-box
http://en.wikipedia.org/wiki/Bag-in-box
(B) job (n): "an example of a usually specified type : ITEM <the limousine was a long white job>"
http://www.merriam-webster.com/dictionary/job
(iii) There is no need to read the rest of the report.
spent
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