英媒：吉利和沃尔沃的文化冲撞

choi

BBC Chinese, Sept 10, 2013
http://www.bbc.co.uk/zhongwen/si ... volvo_culture.shtml

Note: The report is based on

Norihiko Shirouzu, Exclusive: Geely, Volvo Differ Over Future China Look. Reuters, Sept 10, 2013.
http://www.reuters.com/article/2 ... USBRE98905520130910

(a) two consecutive paragraphs:

Geely "wants the Swedish carmaker to come up with a large premium sedan aimed at China's newly wealthy who tout their social status with German luxury cars, such as the Audi A8 and BMW 7-Series sedans.

"Managers at Volvo are not keen. Hakan Samuelsson, chief executive since late last year, believes it's too big a risk for Volvo to give up a niche cultivated over decades with a focus on safety and Scandinavian understatement and try to take on German luxury car makers. * * * [Samuelsson:] 'Showing off has never been part of the Volvo brand.' * * * Volvo's management also reckon it makes little economic sense to come up with a rival to the BMW 7-Series or Mercedes S-class as these big saloons are costly to develop and Volvo lacks the scale to make a quick return on the investment.

(b) For saloon, see sedan (automobile)
http://en.wikipedia.org/wiki/Sedan_(automobile)
(sedan (American, Canadian, Australian and New Zealand English) or saloon (British and Irish English))